It all started in 2003 when… I started selling clothing on ebay as a stay at home mom and stumbled upon poly mailers out of my own need. Seeing a greater opportunity, I jumped into an already ridiculously competitive market selling (boring) commodities otherwise known as shipping supplies. The fight to be the lowest price was a never-ending battle we seldom won so in an attempt to win on an entirely different level - by simply being the best- I concocted a way to really do something different so that we would stand out and that was by helping to make our people- those who use our products - outstanding. With that, I went to work on creating the first ever semi-custom line of poly mailers and shipping supplies otherwise known as #Smilemail Brand and practically overnight revolutionized this industry filling the mail with bold and colorful shipping supplies!

As you can see, we have a different approach to packaging. It is said it’s the little things that make a big difference and we could not agree more. Retail stores spend so much on their marketing with expensive advertising which includes bold and colorful handled shopping bags featuring their brand and then they ship their ecommerce orders in blah, often dirty looking poly mailers with maybe their name printed somewhere in black. The message conveyed to the customer by this lack of follow through is “out of sight out of mind.” Does a Brand’s impression no longer matter when its products are shipped to your door? Well we think it does and in the fastest growing segment of our economy we intend to change this attitude!

Ahh the little things… During the world of boring packages, we tried extra hard to make every interaction with our customers a positive and cheerful one. But what about all those who didn’t need our help and simply received their order perfectly every time? Our answer is #SmileMail®, the pretty mailers or boxes, the cute matching stickers, preprinted thank you Cards, those little extra somethings that demonstrate to the people we reach that we care about them. My goal is simple – To make every interaction I have with others a positive one, even through the mail ☺

Cori O’Steen, Founder & CFO